#LikeYouCare

Our #LikeYouCare campaign aims to change driving culture by encouraging drivers to think about the road as a shared space and make driving decisions that show they care about the safety of themselves and others.

#LikeYouCare encourages people to remember that roads connect people to people. Every driver, passenger, cyclist, pedestrian, is somebody’s somebody. This campaign is a reminder to drive #LikeYouCare about the other people on the road because your choices affect them too.

Join the #LikeYouCare movement sponsored by 407ETR by sharing our Public Service Announcement and driving #LikeYouCare!

Why We Care

Watch the TL2D share why they care and why the campaign is so important

Square One: How You Care

Watch the TL2D team ask shoppers at Square One how they drive like they care

Neighbours Night Out

Watch the TL2D team ask participants at Neighbours Night Out 2019 how they drive like they care.

#LikeYouCare videos

Support Our Campaign

Our #LikeYouCare campaign aims to encourage better road habits and change driving culture. Through enforcing the fact that the road is a shared space, we want to encourage drivers to care about the safety of themselves and the others on the road with them. 

Proceeds from our 'safe' shirts will help us create more educational, instructional, and inspirational content, as well as fund our province-wide teen event, the Sweet Life Road Show.