Awareness Campaigns
#NotWorththeRisk is an anti-street racing/stunt driving campaign aiming to raise awareness about the dangers of excessive speeding and performing stunts on public roads.
Street racing and stunt driving in Ontario have recently exploded in popularity due to reduced traffic on public roadways. #NotWorththeRisk highlights the serious dangers of this trend through PSAs, memes, stories, and statistics – demonstrating how street racing and stunt driving are #NotWorththeRisk.
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Our #LikeYouCare campaign aims to change driving culture by encouraging drivers to think about the road as a shared space and make driving decisions that show they care about the safety of themselves and others.
#LikeYouCare encourages people to remember that roads connect people to people. Every driver, passenger, cyclist, pedestrian, is somebody’s somebody. This campaign is a reminder to drive #LikeYouCare about the other people on the road because your choices affect them too.
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